ROY SHILOH

Product designer for complex AI products, clinical workflows, and technical B2B systems. Currently Head of Design at Berries, designing an AI-native clinical platform for mental-health professionals.

BERRIES
2024 —

Clinician-facing AI scribe and EMR for mental-health practices — session capture, generated documentation kept under clinician control, and one shared patient workspace across notes, diagnosis, plan, and assistant.

TYPE
HEALTHCARE AI, EMR
CONTEXT
FIRST DESIGNER, THEN HEAD OF DESIGN AT A CLINICAL AI STARTUP.
SCOPE
PRODUCT UX, DESIGN SYSTEM, MOBILE, MARKETING
ROLE
HEAD OF DESIGN

The sessions workspace — every downstream surface (note, diagnosis, plan, assistant) lives inside the same patient context.

Fictional data
VINOS STUDIO
2026 —

A brand-aware AI illustration workspace. Style becomes a persistent, reusable object — so a brand can ship dozens of images that look like the same brand, not one-offs.

TYPE
AI ILLUSTRATION WORKSPACE
CONTEXT
CO-CREATED A BRAND-AWARE AI ILLUSTRATION WORKSPACE FOR DESIGNERS AND PRODUCT TEAMS.
SCOPE
PRODUCT UX, BRAND DESIGN, FRONTEND
ROLE
PRODUCT BUILDER

Reference → reusable style. The unit of consistency is the style, not the prompt.

2023 — 2026
TYPE
CLOUD SECURITY
CONTEXT
SOLVO WAS ACQUIRED BY CYE IN 2025; I LED DESIGN THROUGH THE TRANSITION.
SCOPE
PRODUCT UX, MARKETING DESIGN
ROLE
LEAD DESIGNER, CONSULTANT

Cloud posture dashboard — dense information reduced to the small number of decisions a security engineer actually makes in a shift.

DASHBOARD
SELECTED VISUAL & MARKETING WORK
 EXPERTISE
01COMPLEX PRODUCT UX
02AI-NATIVE, AGENTIC WORKFLOWS
03DESIGN SYSTEMS
04PRODUCT + ENGINEERING
YRROLEORG
2024 —HEAD OF DESIGNBERRIES
2026 —BUILDERVINOS.STUDIO
2025 — 2026DESIGN CONSULTANTCYE
2023 — 2025LEAD DESIGNERSOLVO
2017 — 2020SYS ADMINUNIT 8200
ABOUT
EDUTEL AVIV UNIVERSITY, HAIFA UNIVERSITY
LANGHE, EN, JP
LOCTEL AVIV